New Puzzle Game.

  • Challenge:

    New Indie Studio launching their first puzzle game.

  • Goal:

    Reach Top 25 New Free Puzzle Games on Google Play in USA, UK.

  • Solution:

    Run Worldwide Targeted App Installs with retargeting to achieve on average at least 3 launches within 2 days of app install.

  • Results:

    Rank 8 in the USA, Rank 6 in the UK, and Top 10 Rank in 50 countries

Day USA Rank UK Rank Australia Rank
Day 1 386 500 450
Day 2 280 380 300
Day 3 200 220 220
Day 4 170 150 150
Day 5 150 120 120
Day USA Rank UK Rank Australia Rank
Day 6 90 100 100
Day 7 70 75 75
Day 8 50 40 25
Day 9 30 16 20
Day 10 8 6 6

Existing Arcade Game.

  • Challenge:

    Veteran Studio lost their Top 25 rank on a hit arcade game.

  • Goal:

    Get back to Top 25 Free Arcade Game from current rank of 58.

  • Solution:

    Run Worldwide Targeted App Installs where new installers keep the app for 5 days on average.

  • Results:

    Top 18 Free Arcade Game in USA and Top 15 in over 10 countries.

Day USA Rank Germany Rank Brazil Rank
Day 1 58 70 80
Day 2 40 65 72
Day 3 35 50 45
Day 4 28 35 27
Day 5 30 25 32
Day USA Rank Germany Rank Brazil Rank
Day 6 24 22 25
Day 7 22 24 17
Day 8 20 16 19
Day 9 18 15 15

New Racing Game.

  • Challenge:

    Launch a new racing game in competitive genre on the heels of a major competitor.

  • Goal:

    Reach Top 25 Free Racing Game.

  • Solution:

    Targeted installs on racing and action interest on worldwide basis and engagement campaign to play game 4 times in over 72 hours on average.

  • Results:

    Top 10 New Free Racing, Top 25 New Game (Overall), Feature on App Store, and better ranking than competitor.

Day Korea Rank Japan Rank Singapore Rank
Day 1 150 170 160
Day 2 120 100 110
Day 3 90 95 100
Day 4 55 60 50
Day 5 20 22 24
Day Korea Rank Japan Rank Singapore Rank
Day 6 16 12 13
Day 7 10 10 10

Existing Social App.

  • Challenge:

    Existing Social App entering new markets.

  • Goal:

    Climb to Top 20 Communication App in 3 New Markets.

  • Solution:

    Run Install Campaign with engagement using a mix of worldwide traffic and also targeted traffic in the new markets + surrounding countries.

  • Results:

    Top 16 in 5 New Markets, Jump to Top 8 in Existing Markets.

Day USA Rank Mexico Rank Thailand Rank
Day 1 75 25 20
Day 2 60 22 18
Day 3 40 20 16
Day 4 30 18 14
Day 5 35 17 12
Day USA Rank Mexico Rank Thailand Rank
Day 6 27 13 11
Day 7 16 8 8

New Productivity App.

  • Challenge:

    New Productivity App in Saturated Category.

  • Goal:

    Reach Top 25 Productivity App in India.

  • Solution:

    Run geo-targeted app installs in India and surrounding region (Pakistan, Bangladesh, Sri Lanka, Malaysia, Singapore).

  • Results:

    Top 15 New Free Productivity App in India, Top 20 in 8 other markets.

Day India Rank USA Rank Singapore Rank
Day 1 233 300 400
Day 2 180 250 220
Day 3 120 160 190
Day 4 140 150 130
Day 5 110 110 100
Day 6 90 80 110
Day India Rank USA Rank Singapore Rank
Day 7 60 75 65
Day 8 70 50 75
Day 9 45 40 38
Day 10 32 35 33
Day 11 22 26 24
Day 12 15 20 20

Contact Us

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